Pico Jewelry, a family-owned business located in the heart of Midtown Manhattan, has been dazzling its clientele with elegant and sophisticated jewelry collections since 1976.

Tony and Victor discovered their passions for the jewelry world shortly after entering into the business as young apprentices. Their dreams of founding and operating an exceptional retail and wholesale jewelry store were realized when they opened the doors of Pico! Being avid travelers, they both enjoy taking the long journey overseas to find and bring the finest diamonds and colored gems to their customers and other jewelry stores.

Together in business for over 40 years, Tony and Victor pride themselves on running an establishment that prioritizes expedient and friendly customer service as well as superb craftsmanship of jewelry. In the most recent years Victor’s younger daughter, Emily, and Tony’s youngest son, Brian, joined the family business. 

Alongside their professional staff, Pico Jewelry's New York City location has allowed them to meet individuals who’ve become loyal customers and friends throughout the years. The Pico Family looks forward to accommodating future clients with the same promise of honesty, quality and dedication that the Pico Jewelry establishment stands for.